![]() ![]() However, since they are coming pretty soon after CEO Mindy Grossman’s attempt to rebrand Weight Watchers as a healthy lifestyle brand, they are most likely also meant to appeal to people who just want to find quick, healthy meals. WW’s meal kits will offer healthy ingredients and recipes that fit into the company’s points system. The launch, slated for the second half of this year, could indicate a shift in the meal kit sphere-away from online ordering and delivery and towards brick and mortar stores. Instead, the weight management company announced last week that it is working with California-based FreshRealm to get a line of healthy meal kits on grocery shelves. Weight Watchers is trying to carve out a space in the meal kit market-they’re just skipping the whole delivery bit.
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